I‘ve been seeing this TV ad for a couple of weeks now. The scene starts with a deserted holiday table – all the guests are in another room singing and listening to someone playing the piano. The guests are so distracted that they don’t even notice the family dog helping itself to their meal. The scene zooms back to show the source of their entertainment – not someone playing the piano, but a battery powered snowman singing and playing. The tagline follows…
No one can resist our Holiday Piano Snowman
My first response is, "Just watch me resist it."
This ad sets the wrong tone in just about every way. First, the guests are obviously idiotic – they have ignored a marvelous meal in favor of a plastic piece of battery-powered crap. Secondly, there is an implied challenge – "No one can resists…". And finally, there is the pricing scheme. You can have this piece of junk for $12.99 if you buy three Hallmark cards. Otherwise, you’re going to be shelling out $22.95.
Sad thing is, someone is probably going to say, "How cute!" and will wind up with another useless thrinket. If it gives them enjoyment, I guess it’s OK.