TL;DR jump to audio file. Also, see the note at the end for disclaimer regarding names mentioned in this post.
Flashback – Summer, 1981
I was in-between semesters at Furman and was trying to earn a bit of cash for school by working maintenance for Laurens School District 55. This particular summer I was painting Sanders Middle School with an older guy (and by older, I mean probably in his mid-30s) whose first name I could only remember – Willie. Willie was a hard worker, and taught me lots about commercial painting, most of which I’ve long since forgotten. I liked Willie, and enjoyed my work with him that summer.
Willie was a devout Christian, and enjoyed listening to a local Black Gospel station on AM radio. I got into it, too, listening jealously to some of the piano chops these guys had. However, the one thing that made my day were the advertisements for Reverend Yuri. At precisely 11:25 am and 2:25 pm these would air.
Reverend Yuri was a spiritual advisor and reader located on Cedar Lane in Greenville. To this day I can point out his former establishment, which still looks rather weird. (I only know it was the place because there was a large billboard proclaiming it as Yuri’s, and not from any actual visits to the establishment.) His advertisements featured him using the vernacular, and started like this…
Is you tired? Is you lonely? Has your friends let you down? Reverend Yuri can help…
In the following years I’d tune in every now and then to listen to the ads, simply because I loved the use of the lilting vernacular. A couple of years later Reverend Yuri was replaced by “Sister Yuri.” I don’t know what happened. Sex change? Had I misunderstood the gender from the get-go, and the voice I was appreciating was that of the announcer? Who knows? Eventually Yuri closed shop and the ads ended.
