In the northern part of Greenville County the Middle Saluda River flows across a long flat valley. Where Highways 276 and 11 come together, and where the Saluda crosses this road, one finds the community of Cleveland, South Carolina. The valley now hosts a post office, convenience store, and a couple of other businesses, but at one time an exciting amusement park occupied this same spot.
It was the late 1960’s and I was seven or eight years old. Dad and Mom loaded five of us (my two oldest siblings were in college) into the Chrysler and we headed toward the Great Smokey Mountains. It was a fantastic trip up through the mountains of North Carolina, with stops at Pisgah National Forest, Maggie Valley, and eventually Gatlinburg, Tennessee. That was the trip that we visited Echo Valley, a Western-styled theme park along the banks of the Saluda River in Cleveland, South Carolina.
During this time Western theme parks were all the rage in North Carolina. There was Ghost Town in the Sky in Maggie Valley, Frontierland in Cherokee, and Tweetsie Railroad in Boone. Most of these featured a Wild West town with regular shoot-outs and the endless conflicts between cowboys and Indians. There were also carnival rides and can-can dancers to round out the bill. Echo Valley followed this same pattern, and was developed to capture some of that Wild West market for Greenville audiences.
The late Melvin Jarrard was postmaster of the Cleveland post office and a local businessman. In his autobiography The Mountaineer of Cleveland, South Carolina, Jarrad describes how Harry Stuart brought the idea of Echo Valley to the area, and how that idea had originated with Ghost Town in the Sky.