So, Shell Oil decided that they would embark on a new marketing campaign to promote drilling in the Arctic. They took help from a conglomerate of social media marketing companies, which also included the Marketing Heaven. The campaign, entitled “Let’s Go”, let’s users create their own marketing slogans using a series of photo templates.
We at Shell want everyone to feel as “pumped” as we do about freeing much-needed Arctic resources. After all, the Arctic is the common heritage of all humanity, and what we do there matters to everyone.
That’s why Shell is inviting you to create your very own Let’s Go! ad for our Arctic campaign. We’ll feature it on our website, and you can show all your Facebook friends how pumped you are to seize the day’s opportunities too. The best submissions will win exciting prizes—including an all-expenses-paid trip to see the Kulluk in action!
What could possibly go wrong?