Back when I was a cub scout one of our crafty things to do was to make lanyards from bits of plastic strips. Tandy Leather sold (and still sells) the stuff by the spool. I got pretty good at various braids, and made several lanyards that never really got used.
Fast forward 40+ years…
Braiding with strips of stuff is back. It even made its way into 2004’s Napoleon Dynamite…
Deb: Well, maybe you’d be interested in some home-woven handicrafts?
Deb: … And here we have some boondoggle key chains. A must-have for this season’s fashion.
Napoleon Dynamite: I already made like infinity of those at scout camp.
This season’s fashion, though, uses parachute cord, aka 550 paracord instead of plastic stripping. The height of fashion seems to be the “survival bracelet”. I had seen these at outfitter stores, and even at the occasional quick stop shop, but didn’t pay much attention until I was given one at the EdTech conference back in October. I’ve been wearing mine since then, more as an uplifting reminder than for any need for an emergency supply of parachute cord.